I grew up in Devon in a sleepy seaside village in the South of England before moving to Bath to read Architecture. I swapped buildings for beauty starting my career in Marketing with L’OREAL where I spent several years in local UK Retail & Marketing roles before moving to Paris to launch L’OREAL’s Male Skincare range. In 2003, I joined UNILEVER where I set their European deodorants business before moving into different Regional and Global Marketing and General Management roles on AXE/LYNX. I was fortunate enough to live and work in Europe, the US and Asia as Marketing VP for AXE running business units in several new markets and new categories. In 2009, I became a proud father of my son Ben and around the same time I left UNILEVER to join an integrated marketing consultancy, working two friends from NIKE. Three years later I joined MARS as The CBO for SNICKERS where I also set-up a Media and Advertising lab forming partnerships with social, digital and retail players to bust some of MARS’s biggest growth barriers. Today I lead all Brand and Marketing Innovation for eBay EMEA and a business acceleration unit geared toward speeding up the growth and success of startup and early stage Marketing initiatives that drive Traffic, Conversion and Consideration.