Pamela Policar is the Direct Marketing Advisor for yourtown Luxury Art Unions. yourtown (formerly known as BoysTown) is a national dynamic and innovative not-for-profit organisation with over 50 years experience, creating brighter futures for young people to find jobs, learn skills, become great parents and live safer, happier lives. Art Unions are the main source of funding for yourtown services and really are a win-win, creating brighter futures for thousands of young people but also 15 major prize winners each year. Pam joined yourtown in 2011 and is responsible for the creation, development and execution of direct response marketing initiatives. She is results driven and outcome focused with experience across digital and traditional channels.