Tracy Whitelaw is the Head of Digital and Analytics at Queensland Urban Utilities (QUU), a new role she commenced in July after completing three years as the Manager of Digital at the Gold Coast 2018 Commonwealth Games. In this role she was tasked with evolving the Commonwealth Games Federation into the most digitally and socially connected Games in history, helping to further the modern Commonwealth on a global scale. At QUU, she works across the business to drive transformation and innovation, ensuring a digital first approach in all areas. She is a passionate speaker, educator and trainer in digital and social media and has been working in online communications for over 22 years. Her background in Behavioural Science helps form her understanding of communication and relationships, both online and offline, and she is a dedicated digital transformation advocate.